According to news reports, in the year 2000, the recruiting agency was told to screen out non-white candidates during the recruitment of hostesses for a new Garnier product. "The court was told that only 4.65% of Garnier recruits were Black, Arab or Asian." said the Times of London Online Edition. In addition, a Districom fax detailing the requirements was presented as evidence. Verbal instructions to screen out minorities was also exposed.
L'Oreal employs or has employed several celebrities, including: Beyonce Knowles, Kerry Washington and Eva Longoria, to market it's products. L'Oreal denied claims in 2008 that it had lighten Beyonce's skin for a marketing campaign.
L'Oreal has many well known consumer and professional brands around the world some of which are: L'Oreal Paris, Garnier, Maybelline, Softsheen/Carson, L'Oreal Professional, Matrix, Redken, Kerastese, Mizani, Lancome, Biotherm, Logics, Dermablend, Helena Rubinstein, Kiehl's and the fragrances of Ralph Lauren, Viktor & Rolf, Diesel and Giorgio Armani. L'Oreal also owns the body shop cosmetic retailer which it acquired in 2005.