The Philadelphia African American Chamber of Commerce is promoting Black Businesses to Black consumers. The program is name for the 90 percent of African Americans who do not patronize Black businesses. The official website is here.
The site advertises businesses that agree to give discounts and deals to customers offered though the website. I counted five restaurants and and thirteen retail shops currently listed.
behavior and overall economic happiness.
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To be more accurate: Reverse 90 is born out of the fact that more than 90% of African American dollars are spent, annually, outside of the African American Business community. This led the African American Chamber of Commerce, PA,NJ,DE to launch the Reverse 90 initiative.
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