Sunday, June 19, 2011

Conjure: Ludacris's Cognac

Today, we want to look a little closer at Conjure Cognac which was co-developed and marketed by Christopher “Ludacris” Bridges. Conjure is Cognac or Brandy from the Cognac region of France. Brandy is a spirit distilled from wine and contains about 45% to 60% alcohol. It is considered a “luxury” or high end after dinner drink.
Conjure was launched in 2 markets in 2009 and has since expanded to 30 markets in the US. Currently it is available in 40 markets.

Cognac Expert gave Conjure the top new Cognac of 2011. It has also won several industry awards. Ludacris was actively involved in selecting the distilled grape varities, fruits and spices blendes into Conjure. He spent time in France working with the master blender at Birkedal Hartmann to develop the taste.

Ludacris is part owner of the Cognac venture. He has sold 100,000 in the 12-month period ending March 31st, 2011. He would like to sell 200,000 cases by 1st quarter 2012.

Christopher Bridges is known to be a relentless promoter of Conjure Cognac. He features it in all his video appearances (DJ Khalid, “I all I do is win”, Time: 0.42, “Luda Yak”), public appearances and concerts. He is hardly without a bottle. Ludacris even has a rap song called Conjure (“a hustler’s spirit”).

Conjure has done well in the US and Norway. The newly appointed management team is expected to focus on European expansion. The goal of the company is make Cognac appealing to a young market in club and parties rather old folks with cigars.

On May 10, 2011, Conjure announce a management reorganization. The company appointed Kim Birkedal Hartmann and Jeff Dixon as Chief Operating Officers in April 2011. They are replacing Hans Holst and Paul-Andre Petersen of Birkedal Hartmann and Dr. Harry Kohlmann and Chris Mehringer of Park Street Advisors.

Park Street Advisors’s affiliate Park Street Imports is the exclusive importer into the US.

ABK6 is supposed to have a Dr. Dre cognac in the pipeline.

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